Research and strategy
Before anyone says a word, we find out who is listening and what they already believe. Focus groups, audience research and cultural insight give you the ground truth before a single pound goes on a campaign.
Narrative and brand strategy
We help you work out what you stand for, then say it in a way people remember. Our strategy and communications plans are written for a public that is sceptical, distracted and very quick to scroll.
Content and production
Documentaries, podcasts and branded series, made in our own studio by a team that has been doing this for nearly a decade. We make things people choose to watch, which is the only kind of content worth paying for.
Events and workshops
Some conversations need a room. We design and host panels, live recordings and workshops that put different perspectives face to face and leave people thinking long after the chairs are stacked.
"The world has never had more to say or less patience for listening. We started Common Sense to close that gap, and nearly a decade on, that is still the whole job. Whether it's a documentary, a strategy or a dinner for thirty strangers, the aim is the same: you leave understood."
Mark Mils
Founder & CEO
The usual suspects
Rooted in South East London, working with partners from Westminster to Jerusalem. A team of journalists, strategists, producers and creators whose reach travels much further than its postcode.
Micheal Omoniyi
Founder and CEO
Okiki Adegoke
Chief Of Staff
Klaudijus Gruzauskas
Founder's Associate, Growth & Partnerships
James Woodham
Head of Social and Community Engagement
Tomi Okeowo
Head of Content
