In just a couple of years since being available for worldwide use, TikTok has skyrocketed in popularity. More than 800 million users call the platform home, and already there are several standout TikTok influencers.
TikTokers share their messages through short 15-second videos on any topic under the sun. Most TikTok influencers choose to focus their videos on a single niche like comedy, beauty, fitness, etc. Even when choosing a niche, however, many TikTokers also participate in challenges on the platform. This gives them the opportunity to reach an even broader audience while still bringing their own personality and style to the challenges.
Viral videos (videos that get really popular) are shown on each user’s “for you” page. This page is what shows up when you open the app and uses TikTok’s algorithm to show you content similar to the content you’ve watched and engaged with in the past. It’s likely you’ll find that your “for you” page is filled with people very similar to you.
Having said that, it’s important to mention that TikTok, like Youtube, has a bit of a diversity problem. Not that the users of the platform aren’t diverse—they are. But, Black creators have pointed out that their content has largely been left out of the “for you” pages, even for other Black creators with similar niches.
TikTok has pledged to take steps to ensure that this gets remedied, but in the meantime, how do you find Black TikTok influencers who are creating the content you want to see?
In this article, we’re showcasing 5 Black TikTok influencers across niches like comedy, music and dance, fashion and beauty, food, and fitness.
Black TikTok influencers are well-represented across multiple niches on the platform. And, what’s really fantastic about TikTok’s algorithm is that the more you follow Black TikTok influencers and like the content they create, the more they’ll show up on your “for you” page. This makes them a lot easier to find. Here are our picks for the top Black TikTok influencers you need to go follow right now.